Event Creative

Back-end infrastructure provider, Dyn, went to SXSW in 2015 with the campaign, “Work your back end.” Dyn supported this theme with a massive exhibit booth and a wall of video screens promoting their products and services. The video content on the booth included 6 scripted vignettes featuring comedic takes on “work your back end”. This live video combined with animation to create a synchronized array of content, looping simultaneously on 5 adjoining video monitors.