Brand Campaign

Bauer, the industry leader in protective equipment for hockey players, looked to increase market share in the goalie segment. To accomplish this, they launched a brand campaign behind the tagline, “We Stand Alone” and the endorsement NY Rangers star, Henrik Lundqvist. I traveled to Göteborg, Sweden for a photo/video shoot with Lundqvist that would be the foundation for a campaign spanning print, online, broadcast and retail channels. AGENCY: GYK Antler